The No. 1 Dance School in Kingswinford
All About The Sheldon School of Dance
Founded in 1975, Sheldon School of Dance is a proud family-run dance school with a long-standing reputation for excellence, fun, and community spirit. Its principals, Geoff and Vicky, opened the school shortly after moving to the Kingswinford area, where their passion for dance and teaching quickly took root.
Initially offering Ballroom, Latin American, and Classical Sequence classes, the school soon expanded into Disco dancing following the release of Saturday Night Fever. Over the years, this evolved into what we now know as Freestyle Dance, one of our most popular styles today.
Now joined by their daughter Emma, along with a dedicated team of talented teachers and helpers, Sheldon School of Dance offers classes for all ages and abilities – from energetic toddler sessions and street dance, to adult lessons.
A well-known and much-loved name in the Kingswinford area, Sheldon School of Dance provides a friendly, inclusive, and encouraging environment for everyone to discover the joy of dance. Whether you’re taking your first steps or working towards a higher level, our goal is to help you learn, grow, and have fun along the way.
Geoff & Vicky
Geoff and Vicky founded Sheldon School of Dance over 50 years ago, combining their love of dance with their passion for teaching. Both began their careers as competitive dancers, representing at a national level in Classical Sequence and earning numerous titles.
Over the years, they have shared their expertise with children and adults alike, teaching across a wide range of dance styles and inspiring generations of dancers.
Geoff and Vicky have also played an active role in the wider dance community. They have served on several committees within the National Association of Teachers of Dance (NATD), contributing to the development and promotion of dance education nationwide.
As highly respected adjudicators, they have judged competitions throughout the UK in Freestyle, Ballroom, and Latin American dance, including events organised by independent promoters, the ADFP, and the NATD.
Having successfully run award-winning competitions for many years, Geoff became a qualified scrutineer, while Vicky developed her skills as a charismatic compere, hosting events across the country. Geoff also works as a qualified examiner, travelling nationwide (and occasionally abroad) to assess and encourage the next generation of dancers.
Loved and respected within the dance community, Geoff and Vicky have taught countless families over the years, many of whom now bring their own children and grandchildren to learn the exact steps that once inspired them.
“We love teaching our pupils, they get to know us and we get to know them. What a wonderful feeling when things start to gel. You cannot beat the feeling you get when your pupils finish a class with a smile on their face!”
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Emma
Emma began teaching alongside her parents in 2000 and has been a vital part of Sheldon School of Dance ever since. Before qualifying as a teacher, she enjoyed great success as a national Freestyle and Rock ’n’ Roll competitor, dancing at events across the country. Emma teaches across all childrens classes in the school.
As a teacher, Emma combines her deep knowledge of dance with her professional background as a Speech and Language Therapist, where she specialises in supporting young children’s communication and development. Her patience, creativity, and energy make her a favourite among both children and adults.
Emma is also a qualified scrutineer and has judged competitions nationwide, continuing the family’s long tradition of supporting excellence in dance.
“I love getting to know the pupils and figuring out the best way to help them learn to fulfil their potential as dancers, whilst making it as fun as possible!”
Alex
Alex has been teaching at Sheldon School of Dance since 2008 and brings a wealth of experience and energy to every class. A former national Freestyle competitor, Alex understands the discipline, passion, and creativity that dance requires.
Outside the dance school, Alex works as a member of a Senior Leadership Team in a special school, where she champions inclusivity, expression, and the transformative power of movement . A caring nature that shines through in her teaching style in our Tots, Freestyle and Street dance classes.
” I enjoy finding different ways to teach and include everyone in our lessons, and then seeing the sparkle in the eyes of all the students whilst they are learning a new move or routine, is what I love the most.
Seeing the confidence grow week on week is incredible to watch”
Sarah
Sarah has been teaching dance since 2011 and is known for her vibrant, stylish approach to movement. A former national Freestyle and Rock ‘n’ Roll competitor, Sarah also has a strong background in Contemporary dance, blending technical skill with artistry to inspire her students.
Sarah is passionate about creating a positive, uplifting space where every dancer feels welcome. She believes in nurturing individuality and encourages her students to express themselves confidently through movement.
Teaching in our Rainbow, Freestyle and show classes, her warm and encouraging teaching style helps dancers of all ages build confidence and creativity, whether they’re learning for fun or working towards performance.
Sarah also holds a qualification in Theatrical Media & Make Up and uses these skills alongside her dressmaking talents in the school’s regular dance shows.
“Being part of Sheldon is like being part of a huge dance family. Dance gives us a place to shine in our own way, and watching students develop this confidence is amazing.”
Beth
Beth joined the Sheldon School of Dance teaching team in 2015, bringing with her a lifelong love of movement and a commitment to nurturing young talent. Having grown up immersed in dance, she dedicated many years to training and competing in freestyle, developing both strong technical foundations and a deep appreciation for the discipline, creativity and joy that dance can bring. Beth’s own journey has shaped her teaching philosophy, and she is passionate about creating a welcoming environment where every dancer feels supported and encouraged to grow.
Now teaching in the Ballroom and Latin children’s classes, Beth takes pride in helping young dancers develop not only their skills but also their confidence. She brings patience and positivity to every class, inspiring students to challenge themselves and celebrate their progress. Her ability to connect with children and make learning enjoyable has made her a valued member of the teaching team.
“I love watching children discover what they’re capable of. Seeing their confidence grow week by week is the most rewarding part of teaching.”
Let’s Dance Together — Get in Touch
Have questions about classes, locations, pricing, or how to get started? We’re here to help. Feel free to drop us a message, ask about trial classes, or come visit us in person.
